Technological advances and modern society have led to individuals being able to get what they want as soon as they want; fast food, credit cards and same day delivery to name a few examples. Due to this people have started to lose the characteristic of patience. This impatient attitude has also transferred itself into the realms of weight loss and weight maintenance. People want to lose weight and they want to lose it now. For this reason recent years have seen an increase in the number of quick fix or crash course diets, which promise to lose x amount of pounds in a small number of days etc. However such diets are only short term and do not result in long term gain.

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