The only difference between the bride and the bridesmaid is the amount of attention and compliments one of them receives. It is the feeling of being treated specially that makes her feel better, more confident and that she has achieved something special. The greater the confidence the more likely they are to enjoy themselves and achieve more.
This may not seem totally appropriate to the art of coaching but it has more relevance than the first view may suggest. Individuals (the majority of) act as they feel they are expected to. So if the coach expects more out of them, more often than not, the players will push themselves that little bit harder to achieve those targets set. Unfortunately the same applies the other way round, if a player feels that the coach expects little or nothing from them then many, with the exception of few intrinsically motivated, will just cruise through and not give 100%. So to refer back to the original analogy, the bride takes the spotlight and the bridesmaid retreats to the shadows, regardless their natural personality traits while the individuals treat them differently.
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